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Hi – we’re Dale and Amy, and we’re proud to introduce you to High Rock Vodka, a premium vodka made in partnership with Sugarlands Distilling Company.
We knew Sugarlands from its long-time support of auto racing, so when we took a family vacation to Gatlinburg, Tennessee, we had to stop by the distillery. Seeing the way Sugarlands operates and getting to know the team behind the brand, made our partnership a natural fit.
While we love Sugarlands’ signature shine – especially the Electric Orange Sippin Cream – the prospects of introducing a new product with Sugarlands was something we jumped at. Especially since it’s something we can do together, as a couple, and show our fans a different side of our personalities.
High Rock Vodka hits home for our family, as the name is all about celebrating special moments in life with the people we love. So whether it’s relaxing at the end of a busy day, enjoying time with friends around the pool, or winning a race, High Rock Vodka is made to celebrate all of life’s “High Rock” moments.
Join us as we a raise a glass of our new vodka to all of life’s High Rock moments.
Hi – we’re Dale and Amy, and we’re proud to introduce you to High Rock Vodka, a premium vodka made in partnership with Sugarlands Distilling Company.
We knew Sugarlands from its long-time support of auto racing, so when we took a family vacation to Gatlinburg, Tennessee, we had to stop by the distillery. Seeing the way Sugarlands operates and getting to know the team behind the brand, made our partnership a natural fit.
While we love Sugarlands’ signature shine – especially the Electric Orange Sippin Cream – the prospects of introducing a new product with Sugarlands was something we jumped at. Especially since it’s something we can do together, as a couple, and show our fans a different side of our personalities.
High Rock Vodka hits home for our family, as the name is all about celebrating special moments in life with the people we love. So whether it’s relaxing at the end of a busy day, enjoying time with friends around the pool, or winning a race, High Rock Vodka is made to celebrate all of life’s “High Rock” moments.
Join us as we a raise a glass of our new vodka to all of life’s High Rock moments.
A premium, handcrafted vodka co-created by Dale Earnhardt Jr. and Amy Earnhardt in collaboration with Sugarlands Distilling Company.
High Rock is a premium, handcrafted vodka co-created by Dale Earnhardt Jr. and Amy Earnhardt in collaboration with Sugarlands Distilling Company. The partnership between Dale, Amy and Sugarlands was born from mutual values, including a shared commitment to excellence, an emphasis on integrity and the importance of family.
Beginning with a base of 100% corn and crisp, clean water from the Great Smoky Mountains, High Rock Vodka is distilled seven times then triple filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to remove any impurities. The result is premium vodka that is undeniably smooth and pure.
Anyone that’s followed Dale Earnhardt Jr.’s career on the race track knows the significance of 88. Some of the biggest moments of Dale Earnhardt Jr.’s career – including a Daytona 500 win – came while piloting the No. 88 car. Dale’s grandfather, Ralph, also drove the No. 88, making it even more significant for the Earnhardt family.
The most important thing in life is who we share our High Rock moments with. A good vodka cocktail is a perfect ingredient to toast a major milestone or simply enjoy an evening at home with friends or family. High Rock Vodka is made to celebrate life’s special moments with the people that matter most.
If High Rock Vodka isn’t currently available in your area, please request it at your neighborhood liquor store and bar. Thank you!
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